About Us
Our Story
We are Shrewsbury’s multi award-winning independent travel agency. The team at Peakes Travel Elite are experts in sourcing luxury holidays, delivered with exceptional customer service.
Frances Peake set up the business in 1992 from her farmhouse kitchen table. Three years later demand for her services saw the business move into a small unit in the Darwin Shopping Centre, and then into a bigger unit two years later with a team of four travel consultants.
In 2001, Peakes acquired luxury specialist Ron Morgan Travel, which brought Claire Moore (now Managing Director) into the business.
In 2007 both companies came together at the Mardol premises, and Peakes Travel Elite as we know it today was born.
Why Choose Peakes Travel Elite?
Let us take care of all the details in the changing world of travel. When things go wrong, flights are cancelled, or borders close, you’ll know you have a trusted team of agents to get you safely on your way
As an independent business, we can offer you our unbiased knowledge, using our years of travel experience
We provide premium customer service where you’re treated as an individual – no chatbots, just real people giving good, honest advice
Following the pandemic, we took the decision to stop working with any tour operators who treated our customers unfairly during that time. Feel safe in the knowledge we will only use trusted operators
Our appointment service means we can pair you with an agent who has the experience and expertise to put together the perfect itinerary
Peakes are proud to be active members of AITO. When you book with an AITO member you are assured of the finest personal service, expert knowledge, and a holiday that is fully financially protected
Our Awards
Winners of the 'Outstanding Customer Service' Award at the Shropshire Chamber of Commerce Business Awards 2022
Shortlisted in the National and Regional Categories of the 2022 Travel Weekly Agent Achievement Awards
Finalist for Luxury Travel Agency of the Year - TTG Luxury Travel Awards 2022
Travel Weekly Agent Achievement Award - 2021
Since 2016 the Trade Travel Gazette has shortlisted Peakes as a top 50 travel agency in central England every year, and in 2020 crowned as the UK and Ireland's number one travel agency
Kuoni’s Luxury Agent of the Year – 2020
AITO Agents All Star Travel Agent Award – 2020
Agent of the Year for touring and adventure travel - ATAS Awards - 2020
If you would like to make an appointment with us please give us a call at 01743 233234 or email sales@peakestravelelite.co.uk
What To Expect
Local
From our base in Shrewsbury, we can deliver you to every corner of the world. Come and visit us or call to discuss your next adventure. We are experts in finding the ‘right’ holiday that complements your interests, budget, and tastes.
Independent
We are a family-run, independent travel company. This means we can give completely impartial advice to find the holiday experience to suit your individual needs and go the extra mile to add the special touches to make your trip even more memorable.
Trusted
We are ABTA bonded and since we opened our doors, over thirty years ago, we have used our worldwide experience to provide professional expertise offering the very best in holidays, from a short break to a long haul travel adventure.
Welcome to Peakes Travel in Mardol, Shrewsbury – Relax and Plan Your Next Getaway
The excitement of a holiday should start with the planning. In our Luxury Travel Lounge you get one-to-one time with a travel expert in an exclusive space. We can take a deep dive into itineraries to create a bespoke experience, have a video call with a hand-picked specialist tour operator, and give your holiday plans the time they deserve over a glass of something delicious.
Our Staff
Claire Moore
As Managing Director, Claire takes overall responsibility for the award-winning, independent agency that is Peakes Travel Elite...
Read MoreFrances Peake
Since starting the business over 30 years ago Frances has seen many changes in the industry and has taken great pride and pleasure in seeing...
Read MoreKate Goodrich
Kate joined Peakes Travel Elite in 2002 and has over 25 years of travel experience. Her passion for travel is seen through her commitment...
Read MoreMillie Moore
Millie is our newest and arguably cutest staff member! While she belongs to Claire, she is devoted to all Peakes Travel staff...
Read MoreSarah Cooper
Sarah was born and raised in Northern Ireland but is now happily settled in Shropshire which explains her unique accent, friendly...
Read MoreSue Kinton
Sue has been in the travel industry since 1997 and puts her passion for travel down to a school trip at age 15 on the SS Uganda...
Read MoreSusan Jones
Susan has 20 years of experience working in travel, from specialist tour operators to high street agencies, so she brought with her considerable...
Read MoreTorr Walker
Torr started her travel career as an apprentice at Thomas Cook before joining the Peakes team 7 years later as a European Specialist in 2019....
Read More