Craving authentic cultural immersion away from the tourist-packed hotspots? A growing wave of travellers is trading the tried-and-true for lesser-known treasures, seeking sustainable experiences, fewer crowds and a deeper connection to local life.

The answer is ‘destination dupes’ – alternative locations that offer similar magic without the masses.

What’s the deal with destination dupes?

This trend has soared in popularity as travellers prioritise sustainable tourism and meaningful exploration.

Here’s why they’re worth adding to your radar:

• Avoiding the crowds: Say goodbye to selfie sticks and queues; dupes deliver a more calming experience
• Saving money: Lesser-visited destinations often come with smaller price tags
• Sustainability: Choosing off-the-beaten-path locations helps ease over-tourism

Coupled with the rising trend of night tourism, these must-visit dupes could completely transform your next adventure.

Jordan instead of Egypt

Jordan’s treasures rival Egypt’s grandeur, from the ancient rose-red city of Petra to the vast deserts of Wadi Rum.

Float in the mineral-rich waters of the Dead Sea, explore Amman’s lively markets or wander the Roman ruins of Jerash.

We work with tour operators who cover all these highlights, including lesser-known sites like Ajloun Castle and Shobak Castle. The Petra by Night experience transforms this UNESCO site into a magical spectacle, as the city is illuminated by candlelight under cooler evening temperatures.

Bolivia instead of Peru

Even though Machu Picchu steals the spotlight, Bolivia offers equally awe-inspiring landscapes and cultural treasures.

Visit the spectacular Uyuni Salt Flats, the colourful markets of La Paz and the historic city of Sucre.

Adrenaline-seekers can bike down the Death Road or explore the surreal rock formations of the Eduardo Avaroa Andean Fauna National Reserve. During the rainy season, the Salar de Uyuni turns into a mesmerising reflective mirror under the moonlight.

Greenland instead of Iceland

Whilst Iceland’s volcanic landscapes and Northern Lights are infamous, a Greenland coolcation has lots to offer.

Explore Ilulissat Icefjord or take a boat tour to witness calving glaciers. Visit Nuuk, the colourful capital, or kayak through the fjords near Sisimiut. Summer months bring the midnight sun, whilst winter promises dancing views of the aurora borealis without the overwhelming tourist influx.

Azores instead of Hawaii

Portugal’s nine-island Azores archipelago is a stunning alternative to Hawaii. Explore the unspoilt volcanic craters and green trails of São Miguel’s Sete Cidades alongside year-round whale watching in the deep blue Atlantic. Unwind in the geothermal hot springs of Furnas Valley or swim in natural ocean pools along the rugged coastline. Visit Pico Island to climb Portugal’s highest peak, tour its UNESCO listed vineyards and enjoy the unparalleled stargazing in the designated Dark Sky Reserves. G Adventures combines hiking, biking, rafting and kayaking into an action-packed 6-day adventure.

Ningaloo Reef instead of the Great Barrier Reef

Australia’s Ningaloo Reef rivals its famous cousin, with abundant marine life that makes its home in these waters and the rare opportunity to swim alongside majestic whale sharks.

Located off the coast of Western Australia, this UNESCO World Heritage Site can be explored through snorkelling, kayaking or guided marine safaris. For the adventurous, night dives reveal a magical world of glowing corals and nocturnal sea creatures.

Ras al Khaimah instead of Dubai

Swap Dubai’s glitz for the authentic allure of Ras al Khaimah (RAK), where heritage and natural beauty take centre stage. RAK offers ancient forts, pristine beaches and dramatic rocky landscapes. The Jebel Jais mountain range is home to the world’s longest zipline, or you can join a desert safari under the stars to discover Emirati hospitality.

Ready to swap the mainstream for something extraordinary? We’re here to help craft your bespoke destination dupe escape. Book your appointment now.